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Is Direct Mail Worth $1.5 Million?

<img class=”vce-single-image” src=”https://dbmmail.com/wp-content/uploads/2022/03/miller-smith.jpg” width=”1024″ height=”780″ alt=”” title=”miller-smith” /> For our clients at Miller and Smith it sure was! Together we worked on a direct mail piece advertising Belmont Bay, a 55+ new construction townhome community in Woodbridge, VA. The main message was about their grand opening and decorated model unveiling. Erica Bell, Marketing Manager for […]

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QR Codes Take Direct Mail & Print to Another Level

A QR code is an immensely powerful marketing tool that instantly directs consumers to your digital content via their smartphones. A well-placed QR code turns your physical print ad into a digital access point with limitless potential.QR stands for “quick-response” codes. They are not a new technology. The first QR codes were released in 1994 […]

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Power of Mail During the Pandemic

The COVID-19 pandemic has caused many changes for individuals and businesses around the world. In addition to the way people communicate with each other, the pandemic has changed the way businesses communicate with both existing and potential customers.With an increasing number of people working and completing their education virtually, consumers are spending more time at […]

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So Did It Work? Measuring the Success of a Direct Mail Campaign

We know from research that targeted direct mail marketing works, but just how effective is it, really?To answer this question you have to take a step back and first ensure you are tracking the campaign’s results. Once tracking is implemented, you can quickly and easily calculate a few key metrics from the data you’ve collected.Key […]

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