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Power of Mail During the Pandemic

The COVID-19 pandemic has caused many changes for individuals and businesses around the world. In addition to the way people communicate with each other, the pandemic has changed the way businesses communicate with both existing and potential customers.With an increasing number of people working and completing their education virtually, consumers are spending more time at […]

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So Did It Work? Measuring the Success of a Direct Mail Campaign

We know from research that targeted direct mail marketing works, but just how effective is it, really?To answer this question you have to take a step back and first ensure you are tracking the campaign’s results. Once tracking is implemented, you can quickly and easily calculate a few key metrics from the data you’ve collected.Key […]

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Not Another Piece of Junk Mail: High Quality Direct Mail for High Quality Leads

In today’s digital age, the term “direct mail” tends to bring about negative connotations. It often evokes images of stacks of junky brochures, outdated catalogues you cannot remember subscribing to, and promotional materials on poorly-printed cardstock. Unfortunately these items do dominate mailboxes, so it’s no wonder they sometimes get confused with direct mail – a […]

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