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Not Another Piece of Junk Mail: High Quality Direct Mail for High Quality Leads

In today’s digital age, the term “direct mail” tends to bring about negative connotations. It often evokes images of stacks of junky brochures, outdated catalogues you cannot remember subscribing to, and promotional materials on poorly-printed cardstock. Unfortunately these items do dominate mailboxes, so it’s no wonder they sometimes get confused with direct mail – a […]

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Hitting the Bullseye: How Targeting Works in a Direct Mail Campaign

One of the reasons direct mail marketing campaigns are so successful is because they are targeted carefully to reach the most relevant audience. Effective targeting not only brings in more qualified leads which turn into sales, but also optimizes your marketing spend. With DBM direct mail campaigns you can target granularly, well beyond the zip […]

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Building a Targeted Direct Mail Campaign Strategy

Marketing is the intersection of education and persuasive allure. However, some businesses view advertising as shouting into a New York City intersection. To those that do, they will not see results. They will grow tired and frustrated. Marketing expert, Elizabeth Gardner, captured this tension very well in her talk. She said, “It’s hard to target […]

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