Is Direct Mail Worth $1.5 Million?
<img class=”vce-single-image” src=”https://dbmmail.com/wp-content/uploads/2022/03/miller-smith.jpg” width=”1024″ height=”780″ alt=”” title=”miller-smith” /> For our clients at Miller and Smith it sure was! Together we worked on a direct mail piece advertising Belmont Bay, a 55+ new construction townhome community in Woodbridge, VA. The main message was about their grand opening and decorated model unveiling. Erica Bell, Marketing Manager for […]
QR Codes Take Direct Mail & Print to Another Level
A QR code is an immensely powerful marketing tool that instantly directs consumers to your digital content via their smartphones. A well-placed QR code turns your physical print ad into a digital access point with limitless potential.QR stands for “quick-response” codes. They are not a new technology. The first QR codes were released in 1994 […]
Alphind Case Study
Here at DBM, we are all about delivering results. While some website development agencies just talk about all they can offer you, we actually live it, day in day out with every website we build.We recently built a high performing website for our client – Alphind – that is already seeing incredible results within the […]
Power of Mail During the Pandemic
The COVID-19 pandemic has caused many changes for individuals and businesses around the world. In addition to the way people communicate with each other, the pandemic has changed the way businesses communicate with both existing and potential customers.With an increasing number of people working and completing their education virtually, consumers are spending more time at […]
Great Direct Mail Beats Your Competition
FROM BRAND UNITED–In 2020, there is a real digital fatigue. In trying times such as these, direct mail is a smart way to convert prospects and get customers to make more purchases. It’s a tangible medium you can exploit because people are interested in it and trust it more than other channels…. READ ARTICLECONTACT US […]
Problem, or Possibility?
The current shutdown might be the best chance yet to capture your buyers’ attentionWe’re all in this together, forced to stay at home and pondering ways to structure the time. Even the smallest routines can give meaning and purpose to our days right now—like walking to the mailbox to see what’s inside.Without the busy rhythms […]
How to Effectively Implement a Coupon Offer Using Direct Mail
Direct mail is a marketing tactic that lends itself well to implementing and offering coupons to customers. But what is the best way to create a coupon offer? How can you ensure your coupon does its job and gets people in the door? Our tips below will help you make the most of your direct […]
So Did It Work? Measuring the Success of a Direct Mail Campaign
We know from research that targeted direct mail marketing works, but just how effective is it, really?To answer this question you have to take a step back and first ensure you are tracking the campaign’s results. Once tracking is implemented, you can quickly and easily calculate a few key metrics from the data you’ve collected.Key […]
Is It Working? How To Track Your Direct Mail Campaign
We recently explored key metrics to track as part of your direct mail campaign, to ensure you are monitoring how your campaign is performing throughout as well as if it’s been successful.Now you know what to track, we wanted to share some information on how to do the actual tracking! You may be familiar with […]