Tag: Direct Mail

Power of Mail During the Pandemic

The COVID-19 pandemic has caused many changes for individuals and businesses around the world. In addition to the way people communicate with each other, the pandemic has changed the way businesses communicate with both existing and potential customers.With an increasing number of people working and completing their education virtually, consumers are spending more time at […]

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So Did It Work? Measuring the Success of a Direct Mail Campaign

We know from research that targeted direct mail marketing works, but just how effective is it, really?To answer this question you have to take a step back and first ensure you are tracking the campaign’s results. Once tracking is implemented, you can quickly and easily calculate a few key metrics from the data you’ve collected.Key […]

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Hitting the Bullseye: How Targeting Works in a Direct Mail Campaign

One of the reasons direct mail marketing campaigns are so successful is because they are targeted carefully to reach the most relevant audience. Effective targeting not only brings in more qualified leads which turn into sales, but also optimizes your marketing spend. With DBM direct mail campaigns you can target granularly, well beyond the zip […]

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