The COVID-19 pandemic has caused many changes for individuals and businesses around the world. In addition to the way people communicate with each other, the pandemic has changed the way businesses communicate with both existing and potential customers.With an increasing number of people working and completing their education virtually, consumers are spending more time at […]
FROM BRAND UNITED–In 2020, there is a real digital fatigue. In trying times such as these, direct mail is a smart way to convert prospects and get customers to make more purchases. It’s a tangible medium you can exploit because people are interested in it and trust it more than other channels…. READ ARTICLECONTACT US […]
The current shutdown might be the best chance yet to capture your buyers’ attentionWe’re all in this together, forced to stay at home and pondering ways to structure the time. Even the smallest routines can give meaning and purpose to our days right now—like walking to the mailbox to see what’s inside.Without the busy rhythms […]
Direct mail is a marketing tactic that lends itself well to implementing and offering coupons to customers. But what is the best way to create a coupon offer? How can you ensure your coupon does its job and gets people in the door? Our tips below will help you make the most of your direct […]
We know from research that targeted direct mail marketing works, but just how effective is it, really?To answer this question you have to take a step back and first ensure you are tracking the campaign’s results. Once tracking is implemented, you can quickly and easily calculate a few key metrics from the data you’ve collected.Key […]
We recently explored key metrics to track as part of your direct mail campaign, to ensure you are monitoring how your campaign is performing throughout as well as if it’s been successful.Now you know what to track, we wanted to share some information on how to do the actual tracking! You may be familiar with […]
Direct mail is a highly effective element of any integrated marketing campaign that remains relevant even in today’s world. While direct mail serves as a valuable compliment to any digital campaign, there is still some confusion about what exactly direct mail is. This leads to direct mail being excluded from marketing efforts, which is a […]
I am a digital girl. I love “techy” stuff. I’m always looking for the latest and greatest products and I love that you can find whatever your heart desires online – even a husband, like I did. Hehe. I can’t tell you how much I love the accessibility of it all and that I can […]
One of the reasons direct mail marketing campaigns are so successful is because they are targeted carefully to reach the most relevant audience. Effective targeting not only brings in more qualified leads which turn into sales, but also optimizes your marketing spend. With DBM direct mail campaigns you can target granularly, well beyond the zip […]
Marketing is the intersection of education and persuasive allure. However, some businesses view advertising as shouting into a New York City intersection. To those that do, they will not see results. They will grow tired and frustrated. Marketing expert, Elizabeth Gardner, captured this tension very well in her talk. She said, “It’s hard to target […]