Category: Direct Mail

Not Another Piece of Junk Mail: High Quality Direct Mail for High Quality Leads

In today’s digital age, the term “direct mail” tends to bring about negative connotations. It often evokes images of stacks of junky brochures, outdated catalogues you cannot remember subscribing to, and promotional materials on poorly-printed cardstock. Unfortunately these items do dominate mailboxes, so it’s no wonder they sometimes get confused with direct mail – a […]

Read More

Hitting the Bullseye: How Targeting Works in a Direct Mail Campaign

One of the reasons direct mail marketing campaigns are so successful is because they are targeted carefully to reach the most relevant audience. Effective targeting not only brings in more qualified leads which turn into sales, but also optimizes your marketing spend. With DBM direct mail campaigns you can target granularly, well beyond the zip […]

Read More