Direct mail is a highly effective element of any integrated marketing campaign that remains relevant even in today’s world. While direct mail serves as a valuable compliment to any digital campaign, there is still some confusion about what exactly direct mail is. This leads to direct mail being excluded from marketing efforts, which is a […]
In today’s digital age, the term “direct mail” tends to bring about negative connotations. It often evokes images of stacks of junky brochures, outdated catalogues you cannot remember subscribing to, and promotional materials on poorly-printed cardstock. Unfortunately these items do dominate mailboxes, so it’s no wonder they sometimes get confused with direct mail – a […]
Marketing offline has so many advantages and opportunities. Many people question offline marketing due to the inability to track or know how effective it may be. And though probably a good question 5-10 years ago, that is not the case now. There are many ways to understand the effectiveness of your offline marketing campaigns. Website […]
Direct Mail Creates an ExperienceThe best marketing campaigns are not always the loudest. The greatest attention seeking campaigns are not the clear winner. Over the course of time, repeatedly you will see, that it is making an experience that really delivers. There have been several rich experiences from marketers that not only get the attention […]
I am a digital girl. I love “techy” stuff. I’m always looking for the latest and greatest products and I love that you can find whatever your heart desires online – even a husband, like I did. Hehe. I can’t tell you how much I love the accessibility of it all and that I can […]
Accurate and memorable communication is a key element to the success of any business. If your audience or potential client is not clear on what your business is all about, your company will not succeed in generating leads or building growth. Of course the are many ways of conveying a message through words, phrases and […]
One of the reasons direct mail marketing campaigns are so successful is because they are targeted carefully to reach the most relevant audience. Effective targeting not only brings in more qualified leads which turn into sales, but also optimizes your marketing spend. With DBM direct mail campaigns you can target granularly, well beyond the zip […]
Marketing is the intersection of education and persuasive allure. However, some businesses view advertising as shouting into a New York City intersection. To those that do, they will not see results. They will grow tired and frustrated. Marketing expert, Elizabeth Gardner, captured this tension very well in her talk. She said, “It’s hard to target […]
Direct Mail Packs A Punch Direct mail is more relevant than ever and is the champion in integrated marketing efforts across the board. Sure, we are in a digital age but that does not mean that direct mail is on its way out by any means. Direct mail offers a more intimate form of communication. […]
2016 was a good year for direct mail. Standard Mail volume had flattened out for the last couple of years and finally showed some growth in 2016. No doubt some of that was from a very active political year, but even without that there would have been year over year growth. Nobody wants to admit […]