Direct mail is a highly effective element of any integrated marketing campaign that remains relevant even in today’s world. While direct mail serves as a valuable compliment to any digital campaign, there is still some confusion about what exactly direct mail is. This leads to direct mail being excluded from marketing efforts, which is a […]
I am a digital girl. I love “techy” stuff. I’m always looking for the latest and greatest products and I love that you can find whatever your heart desires online – even a husband, like I did. Hehe. I can’t tell you how much I love the accessibility of it all and that I can […]
One of the reasons direct mail marketing campaigns are so successful is because they are targeted carefully to reach the most relevant audience. Effective targeting not only brings in more qualified leads which turn into sales, but also optimizes your marketing spend. With DBM direct mail campaigns you can target granularly, well beyond the zip […]
Marketing is the intersection of education and persuasive allure. However, some businesses view advertising as shouting into a New York City intersection. To those that do, they will not see results. They will grow tired and frustrated. Marketing expert, Elizabeth Gardner, captured this tension very well in her talk. She said, “It’s hard to target […]